🚀 Eyk server-side tracking & attribution now available!
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New Features

Improved access management, Attribution insight expansions and a 10x Full-screen experience

This release introduces improved access management, attribution insight expansions and a 10x full-screen experience
Maikel v.d. Boogerd
Senior back-end engineer

New Features

  • Improved access management
  • Attribution insight expansions
  • Cockpit full-screen experience

Improved access management

Recently we made some significant changes to the way you, as an Eyk Admin, can manage access to Eyk and the underlying data in Bigquery. Now you can invite people to join you in Eyk through the ‘Team’ tab under settings. You can determine their role (Admin, Editor or Viewer) which in turn decides the amount of rights they have to perform actions within the Eyk platform. Additionally, you can remove (former) team members which takes away their access to your data.

Attribution insight expansions

To increase the impact our first-party attribution insight can have on your marketing decisions and ROI, we have added clicks and impressions as metrics to the attribution table at the deepest granularity; the ad itself. This allows you to take clicks and impressions into account when determining the value of your ads/campaigns and channels, specifically relevant in branding and other top of the funnel activities. 

Cockpit full-screen experience

Many Eyk users have been loving the full-screen mode which allows you to put the e-commerce cockpit on a big screen during team meetings or on the wall in your office. Now, we have added a slideshow feature to the full-screen mode for those who manage multiple stores from Eyk. This allows you to automatically have the full-screen mode change between store environments in a 1 minute interval. You can pause/resume the slideshow at any time. We have also updated the tooltips in the full-screen mode to reflect the extended functionality.

CHANGELOG

Latest updates on Eyk

Stay up-to-date with the latest features, changes, and improvements to the Eyk platform.
View all changes

GTM Access Management, Real-time metrics and Multi-store support from the get-go

This year's first release introduces Google Tag Manager access management, real-time metrics in V1 Tracking Performance insight and the ability to support multiple stores from the get-go.
Bart Lammers
CTO & Co-founder

Enhanced Google integrations, Longer attribution window and First-time customers filter

This release introduces deeper Google integrations for easier setup, a longer attribution window, extended documentation and the possibility to filter on first-time/returning customers.
Bart Lammers
CTO & Co-founder

Improved access management, Attribution insight expansions and a 10x Full-screen experience

This release introduces improved access management, attribution insight expansions and a 10x full-screen experience
Maikel v.d. Boogerd
Senior back-end engineer
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