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Eyk as an alternative to Elevar?

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What is Elevar?

Elevar is a well-known tool to automate the setup and hosting of your server-side tracking, offering future proof tracking, sending back conversion data to marketing channels and add-ons to help improve your setup.

At Eyk, we value Elevar for their contribution to first-party data, but also recognize that there are some fundamental differences in how we believe modern e-commerce brands should put their first-party tracking data to work.

Here are some topics that we value at Eyk and how they compare to Triple Whale:

Full first-party data

Elevar enables users to set up their server-side tracking without any code or technical knowledge and that completely aligns with our approach at Eyk. Both tools help you run a server-side tracking container within your own Google Tag Manager environment and within your companies DNS records. Both tools do this automated and/or through support, so you don't have to do anything. And both tools offer functionality to activate your tracking data from within the container by sending tracking data to GA4 and back to marketing channels.

However, where Elevar stops is where Eyk takes one more step to make your tracking & analytics setup truly first-party; storing your tracking data alongside your order & marketing data in a dedicated Google Cloud (Bigquery) environment you control access to.

By doing this, not only is Eyk able to provide you with deep, actionable insights that combine tracking data with order & marketing data. But this also creates a platform where you centralize all your relevant data and store it for the future.

Putting tracking data to work

First-party data collection through server-side tracking is the future. E-commerce teams who have not set this up already better get to action, or they will lose tracking coverage and insight into their customer journey, quick.

But beyond tracking touchpoints in your customer journey and sharing that data with GA4 and your marketing channels, there is so much more you can and should do with it.

That is where Eyk comes in.
Because Eyk pulls your server-side tracked data automatically into a dedicated Google Cloud Bigquery environment and combines, models and visualizes all your business data into powerful insights like revenue attribution, Customer Lifetime Value cohorts, Product performance and RFM segmentation.

Put your tracking data to work so you have deep, actionable insight into your business.

Full customer journey insights

Many tracking & attribution tools are completely focused on the customer acquisition side of your business, providing insight into how you acquire new customers. But your business does not stop there, you could say it's only getting started once you acquire a new customer.

Eyk connects actuisition insights like attribution, paid- and web performance, to customer and product segmentation like CLV Cohorts, product performance and RFM segmentation.

By connecting Customer Acquisition to Customer Lifetime Value, you get yourself a full customer journey overview and will know what your next best actions are to achieve your goals.