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Attribution

Powered by our server-side tracking setup, the Eyk attribution insight provides you with deep insight into which touchpoints help move the needle in your customer acquisition. Optimize campaigns and decide on budget shifts between channels to decrease customer acquisition costs.

Performance

Eyk performance insights offer you a way to recognize patterns and outliers in your performance across your online store, paid channels, email marketing and more. Find out where in the customer journey your biggest optimization opportunities are without having to hop between tools.

Segmentation

Segmenting existing or past customers empowers you to create specific, targeted activities and campaigns to help increase retention and upsell. Reward your most loyal customers, re-activate those about to ‘sleep’ and find out which activities create the highest customer lifetime value.