The importance of continuously evaluating your marketing performance
Why you should start measuring and evaluating your marketing kpi’s and what you can do, today.
Bart is always thinking about the next Eyk feature or the next step in the Eyk architecture.
Bart may seem like a relax guy, but his brain is always on! Because Bart can not stop thinking about the next feature or architectural change that will help you leverage Eyk even better for your business outcomes.
Bart lives in Rotterdam with his girlfriend and daughter. When he is not helping companies make better use of data, he loves to go out for a run, spend time with his family and build software hobby projects like his own crypto bot.
After studying Econometrics in Rotterdam where he graduated cum laude, Bart started his professional career as a data scientist. His next step was to co-found a fin-tech start-up which in turn brought him to a product management job at a fin-tech scale-up.
At Eyk, Bart is responsible for all tech decisions and the overall performance of the product.