Dashboarding or BI tools like Looker Studio offer a no-code way to visualize data, but they are only as good as the underlying data setup.

One way to approach this is to leverage Google's native connectors and add some third-party connectors for non-Google sources. But this means that each time you open a dashboard, those connectors will fetch the required data at that moment and that can cost a lot of time. In addition, you are never storing any data with this setup and limiting yourself when it comes to combining data from different sources or advanced datamodels.

A better way is to connect Looker Studio to a data warehouse like Bigquery, but this requires technical resources which are expensive and often difficult to find. That is why many consultancy companies offer services to set up and maintain your data warehouse for you, but they often charge steep fee's for custom work.

* All of the above does not even take into consideration your server-side tracking setup, which is a different skillset that you often need to procure in addition.

Although every business has their own, specific needs whe it comes to data & insights, we see that roughly 80% of needs for e-commerce businesses are the same. They all revolve around insight into customer acquisition costs and performance, Customer lifetime value and product- and creative performance.

Having these insights built for you custom is no longer needed, because at Eyk we have them ready-made and connected to your data in minutes.

Those 20% custom insights because of very specific processes, products or segments in yor business? Very important. That is why each Eyk insight comes with a 'customize' tab that allows you to launch Google Spreadsheets or Looker Studio tempates so yo can customize your insights in hours, not days.

That is why at Eyk, we believe in standardising as much as possible, while setting you up with a platform that allows for quick, low cost custom dashboarding and data activation.

Every Eyk user automatically gets a dedicated Google Cloud Bigquery data warehouse where Eyk will load and store all of your data and perform the neccessary 'transforms' to join, re-structure and visualize your data into powerful insights.

If you have a need for other, custom reports or dashboards, you simply launch one of our Looker Studio or Google Sheets templates and will have a fully automated report ready in hours instead of days, without any need for code.

And if you ever decide to stop using Eyk, you just take your data warehouse with you and connect other tools to solve your data needs. We put you in control.