After people, data is the biggest asset any e-commerce business has.
If everything falls apart around your business tomorrow, it is your people and your data that empower you to build the business back up in days or weeks. Without any of those two, you are back to square one completely.
Consumer demands around data privacy have changed and regulations are following, pushing companies to stop relying in third-party data gathered by marketing channels.
In addition, the rapid innovations in LLM’s and generative AI can only be optimally leveraged by your team if you make sure they have structured, historic business data at their disposal.
So I believe having control over your business data is critical for your continued success.
That is why it bothered us so much that e-commerce teams, when wanting to take the next step with data, were forced to choose between ‘two evils’;
Either set up a full data stack within your control by hiring expensive and hard to find technical resources, which bring along a lot of risk for failure and hard to maintain systems
Or purchase a software tool that gives you data insights out of the box, but hand over all control over your raw data
Since the day we started Eyk, it has been our mission to offer e-commerce entrepreneurs and their teams an alternative. A solution that does not make you choose.
Eyk provides e-commerce teams with ready-made insights into attribution, performance and segmentation, empowering them to 10x their marketing decisions and increase ROI
While also giving them full control over their business data, now and in the future
And it has not been easy.
At first, people told us that is was indeed important… but not urgent (tough feedback to navigate for a software team...)
In addition, building an e-commerce analytics tool is way easier when you can rely on back-box server architecture and don’t have to worry about different layers of access control
But this is what we believe in. This is our why. And so we did it anyway.
Thankfully our team and investors did not give up on our vision either and stuck with us as we were building.
And now, e-commerce entrepreneurs and their teams love our product AND are seeing the value of data control more and more every day, week and month
Because we solve their urgent problems like controlling CPA, increasing retention or optimising their product catalogue
And we do it while they get to keep full control over their data, which empowers them towards the future
It is my firm believe that the technological wave of having full control over your e-commerce business data and no longer accepting software tools to store your data in black boxes is rapidly increasing.
And thanks to our passionate team of smart people, our investors and our early customers who took a chance on us, Eyk will be there to ride that wave together with our users.
Can not wait what the future holds for e-commerce teams who focus on excellence and software teams who focus on empowering them. The combination is powerful and fun.
Let’s go!
Alain
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