As we focus on being a truly first-party data platform at Eyk, we have been looking for ways to improve the data input quality for our insights through integrated server-side tracking functionality.
We decided to integrate with Stape, so our users can seamlessly combine best-in-class tracking functionality with our ready-made analytics and get the most accurate performance insights.
Most importantly, Stape offers truly first-party tracking within Google Tag Manager, which aligns with our mission at Eyk to provide e-commerce teams with full data control. Additionally, the Stape architecture assures Eyk users of some powerful functionality around their server-side tracking & conversion api setup, including:
Many e-commerce teams face issues with incomplete tracking data, especially due to ad blockers and browser restrictions that hindered client-side tracking. By shifting the responsibility of tracking from the client to the server side, we are able to ensure more reliable and accurate data capture. And now, there’s no risk of missing key tracking events, providing our users with more complete data for decision-making.
Tracking events on the server side makes it possible to reduce the load on users' browsers, leading to faster website performance. This leads to fewer tracking disruptions caused by network issues or browser limitations, ensuring more consistent tracking performance across different devices and environments.
Another reason for choosing Stape as our partner above alternatives is that they have obtained ISO 27001, HIPAA, SOC 2, and GDPR complianсe. This assures Eyk users that they meet strict data security, privacy, and quality management standards.
By integrating Stape server-side tracking functionality within the Eyk platform, we are able to significantly improve our users’ data completeness, tracking performance and compliance with privacy and security regulations. Additionally, the integration has enabled us to start offering near real-time metrics in our ready-made insights. This partnership has made the analytics more accurate, faster, and more reliable, ultimately improving the user experience on our platform. With Eyk and Stape, e-commerce teams are now able to take their tracking & analytics setup to the next level, in an easy to use interface, while keeping full control over their data.
At Eyk we are proud to offer this seamless integration of best-in-class technology to our users and excited about the future of this partnership.
Bart
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