Rotterdam, February 25, 2025 – Eyk Data, the first-party tracking and analytics platform designed for modern e-commerce brands, announces a technical partnership with Stape, one of the world’s leading providers of server-side tracking hosting services. This partnership underscores Eyk Data's ambition to lead the way in truly first-party e-commerce attribution solutions and to support a global customer base.

The partnership enables Eyk to offer world-class server-side tracking within its users' own Google Tag Manager and DNS settings. Besides ensuring that Eyk users have access to the latest innovations in server-side tracking, it also aligns with the company’s mission to empower e-commerce teams to take back control of their marketing and business data.

Launched in late 2022 by entrepreneurs Alain Odijk and Bart Lammers, Eyk Data has progressively focused on solving key e-commerce marketing challenges such as attribution, performance, and segmentation.

"Our platform has operated on an open architecture based on Google BigQuery since day one, guaranteeing our users control over their business data. By now offering server-side tracking within Google Tag Manager, in partnership with Stape, we are solidifying our unique position as a truly first-party platform. Eyk users manage their own data access and can explore or build upon our models for custom insights — a feature that’s still unique in the market,” said Alain Odijk, CEO and Co-Founder of Eyk.

“Eyk’s shared commitment to transparency, control for users, and a passion for high-quality marketing measurement is what made partnering with Alain, Bart, and their team so appealing. Stape helps users track website events server-side, and a common question we get is how to leverage that data for attribution and performance insights. Eyk answers this question in a way that we fully support,” said Denis Golubovskyi, CEO and Founder of Stape.

Leading modern brands such as The Good Roll, Stieglitz, Plnktn, and Babypark already rely on Eyk to boost marketing ROI through deep insights into the customer journey, all while retaining full control over their marketing and business data. This need for control is increasingly vital for e-commerce companies, driven by evolving regulations around cookies and rapid advancements in AI technology.

Alain Odijk added, “It’s outdated to let a third party store your marketing data in a black box. Your customers don’t want that, and regulations are following suit. Furthermore, taking control of your data is the first step to fully unlocking the potential of current and future AI advancements. Eyk is here to help e-commerce teams make this crucial leap into the future — without requiring their own technical teams or hefty budgets.”

About Stape

Stape is an all-in-one platform for server-side tagging. The service provides a powerful infrastructure packed with custom scripts, tags, gateways, plugins and apps to make server-side tracking easier for marketers and website owners alike. Stape offers unbeatable pricing, an array of powerful features, human 24/7 support you can count on, and top-level security — everything you need for hassle-free server-side tracking. For more information visit: https://stape.io/ or contact sales@stape.io 

About Eyk

Eyk is a tracking & analytics platform for modern e-commerce brands. The platform supports teams in maximum measurement of the customer journey within privacy regulations, monitoring crucial performance metrics and gaining insight into attribution, performance and segmentation in order to increase marketing ROI. All while running on a dedicated Google Bigquery environment users control access to! Companies like The Good Roll, Stieglitz, Plankton and Babypark are already using the platform. For more information visit: www.eykdata.com or contact alain.odijk@eykdata.com

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Note for editors:

For more information please contact Alain Odijk, CEO at Eyk

Phone: +316 41460080

E-mail: alain.odijk@eykdata.com

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